The Social Butterfly

Ways Your Business Can Benefit From Social Media

June 19, 2019
social media marketing

Your business isn’t fully thriving until you’ve entered the world of social media. Consumers turn to the internet for practically everything, and the best way to attract people is to advertise where they are. Boosting your company’s visibility is key to building a recognizable brand and also staying ahead of the competition. Whether you’re promoting to get sales from consumers or from other businesses, this method sets the foundation for gaining a loyal customer base, and retaining clientele.

Relationship Building

Social media is all about making an impression and forming a relationship with your customers. Conversation is the heartbeat of Facebook and Twitter, and the online community is very outspoken. Most people don’t visit company websites and email their concerns, but they will definitely post tweets about them. This is your opportunity to learn first-hand exactly what your target audience desires most. Engaging with followers builds rapport, which helps you become a trustworthy brand. The more interaction you have with your followers, the more you’ll understand how to cater to them. It’s a win-win!

Mobile Marketing

Twitter and Instagram is the fastest way to reach potential buyers while they’re on the go. 80% of social media time is spent on a smartphone, and in today’s world, people want things quick and easy. Instagram, for example, is perfect for showcasing products without requiring viewers  to look through a lot of content. Consumers love having convenience, and they like for information to be told briefly. Therefore, leveraging social media accounts allows you to suit the customer’s lifestyle, and create a better experience overall.

Free Promotion

The online sphere is a “sharing is caring” type of environment. The more followers you have the more of an opportunity there is to reach numerous people. With the capability to spread information across different social outlets, the results are endless. A post on Pinterest can be shared to Twitter and that same post can be shared on Facebook. You can possibly reach thousands of potential buyers, simply by tweeting or posting about your goods and services. If you’re a traditional business, having a Facebook account could promote your brand nationwide…even worldwide. That kind of exposure opens the door for online sales, which is a great way to earn more revenue for your company. 

Ultimately, when it comes to your business you want a hand in the competition. Even if there are dozens of other businesses advertising the same services that you provide, it doesn’t matter; people like options. The more of an online presence you have, the higher your probability will be of closing sales. Facebook, Twitter, and Instagram are SEO magnets and are the primary stepping-stones to generating traffic to your website. In this day and age, you don’t have to use expensive promotion to hook a potential buyer, social media marketing is just as effective in producing big bucks as traditional marketing. There isn’t a better way to advance your business to the next level!

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